Craft has traditionally been interpreted as a combination of individual creativity and closeness to materials or making. Recently, these phenomena have become more acutely attached to design. ‘My World’ is an international exhibition for Experimenta 2005, the Lisbon Design Biennale that considers the causes and manifestations of this trend. In a globalised consumer economy in which commodities are mass-produced and look the same the world over ‘hand crafting’ represents a return to personal or local identity. My world presents the work of seven designers/collectives from a new generation of designers that are reintroducing personality, touch, play, and a sense of art into the objects they design.
My World: the new subjectivity in design